The Samsung F200 (model: SGH-F200) had a distinctive design that more closely resembled a stick-style MP3 player or a rectangular slab of chewing gum than a mobile phone. It was launched at the CeBIT technology trade fair in Hanover, Germany, in March 2007.
Its defining feature was its unique "rotator" or swivel mechanism. When closed, the phone functioned entirely as a media player, with the menu on the 1.46-inch TFT colour display controlled via a navigation wheel, allowing users to manage playlists, adjust the volume, and tune the integrated FM radio.
To use it as a phone, the user flicked the device sideways, and the spring-loaded display would swivel 180 degrees upwards, effectively doubling the device's length and exposing a tightly packed numeric keypad with a white backlight.
The device had a mere 5MB of internal memory but supported a hot-swappable microSD card slot, so users could expand storage up to 2GB to carry their music library with them. It was available in several colours, including pink, blue, red, and black (as shown in the example in the Mobile Phone Museum collection). Unlike its slightly larger and more premium sibling, the
F210, it did not include a camera. The F200 and F210 were part of Samsung’s wider "stick phone" music line-up that originated with the
X830.
The F200 was primarily distributed across European and Asian markets, with official releases in countries including the UK, Russia, Singapore, Malaysia, India, and the Philippines.