The BlackBerry Q20 (which was announced at the same time as the BlackBerry Q3) was the first device launched under new CEO John Chen. It was a device that focused on the company’s core customers and markets, being a classic full qwerty device that addressed BlackBerry’s primary enterprise customers.
At the time, the Q20 was considered to be a reassuring sign that the new CEO was taking a focused approach to rebuilding the company, however the long lead times on the product meant its impact was significantly diluted.
Ultimately, the Q20 looked back at BlackBerry's heritage rather than offering a much-needed disruptive device that sets the agenda for the company's recovery. BlackBerry’s decline continued and it eventually exited the device market in September 2016.